An Unexpected Revenue Source for Publishers

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If you haven't had a chance to read this article in Folio, written by Mirabel Technologies' President Mark McCormick, you won't want to miss his unique perspective on how some publishers can play a bigger role in the ad analytics ecosystem, increase profitability, and prove the value of advertising to skeptical advertisers.

Specifically, McCormick describes how a city and regional publishing company analyzed its client’s flow of web traffic to help identify and quantify leads generated from their publishing products. Since clients are demanding better attribution models that justify their media investments, McCormick describes how lead generation and lead management tools benefit clients more than the standard ad click data. Plus, McCormick also explains why this type of marketing service poises publishers to grow and profit long-term.

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