Product News & Feature Updates: Email Analytics Module

Mirabel Technologies Introduces Powerful Email Analytics Module to Streamline Campaign Performance Reporting

All-in-one reporting, custom views, and AI-powered insights now available in Marketing Manager

Mirabel Technologies, a trusted provider of all-in-one CRM and marketing solutions for media companies and publishers, is excited to announce the release of its new Email Analytics Module, available exclusively within Marketing Manager.

This feature-rich reporting tool centralizes essential campaign metrics, empowering marketing and audience development teams to better evaluate, optimize, and act on their email performance data—all from a single, user-friendly interface.

“In today’s competitive landscape, publishers and media companies need fast, reliable insights into campaign effectiveness,” said Mark McCormick, President of Mirabel Technologies. “The Email Analytics Module provides the depth, flexibility, and ease of use our clients need to make smarter marketing decisions, faster.”

Key Features of the Email Analytics Module Include:

• Flexible Search & Filtering: Search campaigns using 11 different filters including Subject Line, Campaign Type, Sender Name, and more. Save commonly used criteria to run recurring reports in seconds.
• Customizable Reports: Build dynamic report views with over 50 available data fields—from opens and clicks to unsubscribe rates, delivery metrics, and send details. Choose which fields to display and how they’re arranged to match your team’s workflow.
• Saved Report Views: Save custom layouts for individual users or share them across teams, streamlining collaboration and standardizing reporting processes.
• Quick Filtering & Real-Time Updates: Apply filters instantly without rerunning reports, and toggle between views to highlight specific performance indicators.
• Integrated Campaign Actions: Within the same report screen, users can create, replicate, or delete campaigns—eliminating the need to navigate away from the analytics interface.
• AI-Powered Insights with Media Mate: Generate visual charts and data interpretations by simply typing a prompt. This integration goes beyond static graphs, delivering personalized analysis and data visualization on demand.
• Effortless Exporting: Export full or filtered reports to Excel for external review, presentations, or deeper offline analysis.

Marketing Manager is available through direct integration with our all-in-one CRM platforms:

Magazine Manager, Newspaper Manager, and Digital Media Manager, making audience development and marketing automation even easier—no more importing, exporting, or risking data inconsistencies. This enhancement further extends Mirabel Technologies’ commitment to providing integrated solutions that streamline operations and reduce reliance on disconnected systems.

The Email Analytics Module is now available to all Marketing Manager users. For a personalized walkthrough or to learn how this feature can enhance your marketing strategy, contact Mirabel Technologies today.