The world may be in chaos, but our mission to make publishers’ lives easier has never been more important. Because of that, rather than scaling anything back, we are rolling out the next wave of technology tools to help our publishers.
We currently have 15 clients taking advantage of our free six-month beta trial of Mirabel’s Marketing Manager, which includes a powerful email service and marketing automation platform. We are looking to take over the newsletter business for our publishers and combine advertising and reader audiences into one platform. If you are interested in trying it yourself, reach out to your software consultant.
We also have 30 clients who have taken advantage of our free email verification trial. We’ve scanned close to a million email addresses to date and have found that about a third of the emails in our clients’ databases are invalid. Sending out emails to bad addresses results in a big hit to your sender reputation, and it’s a great way to get blocked by your email provider. Clients who took advantage of our email verification free trial are now able to cleanup their databases and avoid getting their campaigns “red-flagged”from sending to bad email addresses.
Another 10 clients have signed up for our free prospecting database trial to help find new business. Thus far, we’ve received extremely positive reviews. We encourage you to take advantage of that six-month trial as it’s very helpful for tracking down phone and email addresses.
We also have several concurrent development projects underway, some small and some large. Here are the three coming to you first:
As a reminder, we are continuing to offer free training for the next month to assist the many publishers who had to furlough staff and are struggling with the Magazine Manager tasks those individuals were responsible for. Best of luck to everybody, and hopefully, this will all be over soon.