Nowadays, the news is hard to avoid.
But when we’re actually seeking news, the variety of sources only continues to expand, with even AI now becoming part of Google’s headline-generating process.
Those who use management software such as Magazine Manager know the ease of sending email-newsletter campaigns, and with the recent results of a Pew Research Center survey showing 30% of American adults get news at least sometimes from such newsletters, the beneficial value of these newsletters is harder to deny.
“Newsletters offer a distinct format for briefings, opinions and deep dives,” write the Pew researchers. “And unlike many other digital formats, similar shares of Americans across age groups get news from email newsletters.”
More than a quarter (26%) of those receiving email newsletters said they often (or extremely often) read newsletters that include news summaries, with 17% saying deep dives into specific issues and 15% saying opinions about what’s in the news.
(Source: Pew Research Center)
It wasn’t all rosy findings, according to Pew’s numbers. 62% say they usually don’t end up reading the newsletters they’re sent, and as a platform, only 3% prefer it for getting news, behind TV (34%), news sites (21%), and many others.
“Email newsletters have become a familiar format for news,” the researchers said, “but this pathway to news remains somewhat niche, and even among Americans who get news from email newsletters, a majority say they don’t end up reading most of the newsletters they receive.”
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The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.
