Publishing
Inactive Duties: What Every Marketer Should Do As Google Deletes Inactive Accounts
Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it as “Inactive Gmail Account Day.”
Cancel Culture: More Consumers Would Subscribe If Canceling Was Easier (New Report)
A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust in brand-published content over content from traditional media organizations.
Tech Surge: B2B Martech Spending To Continue Rising (New Report)
Last week, I wrote about the martech market, with estimates putting its worth at nearly $670 billion globally, accounting for 30% of marketing budgets.
Retention Strategy: SMBs Can Do More To Nurture Holiday Shoppers (New Report)
Hoping your SMB finds some Cyber Monday success today? Don’t forget to follow-up with those new customers!
Programmatic Advertising 101: A Beginner's Guide for Advertising Sales Reps (Part II)
In publishing, the addition of digital advertising has opened a new world of revenue opportunities as well as many challenges.
Chief Concerns: Bridging The Marketing Gaps Between CEOs and CMOs
To help you prep for those family disagreements bound to bubble up at the table on Thursday, allow me to share some news that will let you practice your debate (and deep-breathing) skills around the watercooler today.
Martech Making Up More Of Marketing Budgets, Worth $669B Worldwide
It’s not just your imagination — the martech market is in fact growing and improving at an incredible rate.
Programmatic Advertising 101: A Beginner's Guide for Advertising Sales Reps (Part I)
For reps who might have only sold traditional print advertising or even newsletter advertising, programmatic ad sales can seem daunting.
New Study Estimates How Many Billions Google & Meta Owe Publishers
For some reason, that’s the first measurement I thought of when I read the recent study of what Google and Facebook might owe U.S. publishers for their content.
Under The Influence: Influencer Marketing Benefits Sales, Branding, And More
You’d expect your favorite blogging influencer to write about how revolutionary influencer marketing is.
Enormous Ad Spend: E-Retail Now The “Fastest Growing Media Channel” (New Report)
Halloween candy leftovers are still around, but in stores and online, it’s clear what season we’re in.
Branding Exercises: What Publishers Can Do To Improve Trust
Content is king, as they say, but recent research by Toolkits and National Research Group has found a hierarchy even on that tier.
Quality Control: The Power of High-Quality Data In Challenging Times
Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian...
Primed For Growth: Amazon Continues To Bite Into The Duopoly’s Ad Share
The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined share of the market was at a massive albeit slightly reduced...
The Search Continues: Knowing Your Audience In the Age of AI
Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media and marketing blogs both for your sake and our own.
Talk of the Town: How to Use Events As a Supplemental Revenue Source
McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put certain numbers in a perspective I hadn’t considered.
Talk of the Town: How to Use Events As a Supplemental Revenue Source
If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event.
Growth-Focused Companies Spending More On AI In 2024 (New Report)
Last week, the Magazine Manager blog discussed AI in the newsroom following a survey that found more than 75% of news organizations were using the technology.
Risky Business: Should Publishers Preemptively Offer More Consent Choices?
Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.
More Marketing Agencies Using Hybrid Billing Models (New Report)
Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at the cost of these agencies.
Global Search Revenue To Grow 12.9% Next Year (New Report)
2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according to forecasts from New Street Research.
More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report)
The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..
Agency Uncertainty: Is The Current Media Agency Model Working?
Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense.
More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’ (New Report)
Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon.
It’s Who You Know: The Growing Importance of First-Party Data
As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions.
As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations
Great content generates powerful business results — and marketing leaders know it.
Retail Reigns Supreme In Digital Ad Spending (New Report)
Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look...
Email Marketing Trusted More By Marketers ... Especially In Difficult Times (New Report)
For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel.
New Study Links Subscription Rates To Cost of Living
More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide.
Conquering All Media: The Best Ad Sales Software In Every Industry
Discover the ad sales software that's perfect for the industry you work in.
Like ‘AI’ Good Neighbor: Most Local Marketers Using AI
The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.
Email Marketing Remains A Priority Despite Budget Cuts (New Study)
Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,...
X Marks The Drop: Ad Spending Share Down 60% YoY
We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known...
Getting With The Program: Programmatic Advertising In A Cookieless World
At some point, the necessity of having a cookie alternative will hit advertisers of all industries.
Press Play: Why Publishers Need a Video Content Strategy in 2023
Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities?
Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office
In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,..
Advertising And Marketing Spend On Instagram To Continue Growth (New Reports)
On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...
Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study)
It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...
Buying Power: How AI Improves Shopping
A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences.
New Survey Shows Integrated CRM More Important Now Than Ever
57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.
Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’ (New Report)
SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance...
For All The World To See: Travel Industry Leads In Digital Ad Spend Growth
As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential.
Consumers And Marketers Disagree On Preferred Ad Platforms (New Report)
As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads.
Protecting The Brand: Would You Pay a Premium For Safe Placement?
For as long as content and advertising have coexisted, marketers have worried about placement and brand safety.
Sales Ads Get Most Attention, Purchases (New Report)
Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend.
Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24
Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.
Influencer Marketing Growing Faster Than Social Media (New Report)
Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...
Media Organizations Create Principles For Governing AI
Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI...
Short and Sweet: Study Confirms The Power of Concise Emails
It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed.
Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations
Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.
Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends
The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore.
AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI
Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.
Advertiser Associations Set New Diverse Media Investment Guidelines
Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...
Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years
Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship...
Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report)
A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May.
New Growth Marketing Report: 'Now Is Not The Time To Cut Back On Your Marketing Efforts'
Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth.
Cost of Doing Business: How Much Does An Ad Agency Cost?
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun...
July Saw Highest U.S. Ad Spending Gain In Over A Year (New Report)
Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass $1 trillion next year.
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending
Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...
Trillion in ’24: Global Ad Spend To Enter Four Comma Club
It’s probably more than just the extra Leap Day that will push it over this threshold, but according to the World Advertising Research Center,..
Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report)
A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union...
Commercial Break: TikTok Bringing Ads To Search Results
Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.
AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform
While only 26% of small-business marketers are currently using AI or automation,..
Clean Delivery: What Marketers Need To Know About Email Deliverability
When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows.
Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says
Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up.
30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030
Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion...
Thanks For The Tip: Journalists Opening More PR Emails
Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate.
Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT
As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.
Email Marketing Showing Big ROI For SMBs (New Report)
Email marketing continues to be effective for SMB marketers
Publisher Priorities: Economy, Cookies, and Attention Metrics
Emodo recently released the latest in its Voice of the Publisher series,
The Benefits Of Automation: From Top Targets To Bottom Lines
87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.
Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads
4We all have a favorite commercial (or, just as likely, a despised commercial we love to hate).
‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers
42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.
Advertisers Optimistic, But Need Help (New Report)
Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023.
Inbox AI: How Email Marketers Are Using Artificial Intelligence
Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing.
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Quite The Pair: AI In PR, And What Further Education Could Produce
Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind...
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Keeping Up With The Customers: What Are The Most Effective Channels For Customer Retention?
Email marketing has long been touted as the most effective channel for marketers...
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Ads Require ‘More Creativity And Nuance’ (New Report)
If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing...
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Fair Trade: Consumers More Willing To Share Info For Incentives
More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023, which found consumers...
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Study Says Revenue Marketing Key For Performance, 'Productive Culture'
In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.
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Marketers Increasing Their CTV/OTT Advertising Spend (New Survey)
Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.
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Organic Search Driving More Than One-Third of Web Traffic (New Report)
More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.
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Consumers Want More Videos From Brands
Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.
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AI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report)
I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.
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Reader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report)
It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.
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X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update)
Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22
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Marketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests
Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics.
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All Dolled Up: Audiences Ready For Barbie (and Brands)
Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.
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Good News, Bot News: Google Testing AI Tool That Writes News Stories
No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...
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Will Threads Recover Enough Active Users To Maintain Hype Momentum?
If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...
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Location, Location, Location! Why Marketers Are Using Geo-Targeting
A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone!
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California's ‘Journalism Usage Fee’ Bill Put On Hold Until 2024
Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...
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Let Them Talk: The Best AI Tools For All Publishing Departments
The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it?
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AI Priorities: Technology Officers Focusing Their Spend on AI
The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..
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Retention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’
OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers...
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Media Ad Revenue To Grow to $842b in 2023 (New Forecast)
MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022).
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The Top 5 Best CRMs For Magazine Publishers
The platforms and considerations you should make when choosing a magazine publishing CRM.
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What Publishers Are Prioritizing To Expand Their Audiences in 2023
Amid growing traffic concerns, a new report on publishing trends points to AI, video, and even newsletters as ways to better develop audiences in the coming year.
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So Happy Together: The Must-Have Integrations Your CRM Needs
Here are the must-have CRM integrations that you need.
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The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies
Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.
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Here’s Why Publishers Need a Video Content Strategy
It’s no secret that generational differences affect the way audiences interpret and absorb information. This blog post will explain the increasing shift to video content in publishing and explore some successful examples.
Read moreTalk of the Town: How to Use Events As A Supplemental Revenue Source
Events may be costly, but they can reap huge benefits for both your magazine and your advertisers.
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Everything You Need to Know to Start a Magazine Podcast In 2022
How magazines can profit from podcasts ... even with fewer downloads than the industry standard.
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Let's Get Digital! Why Now is the Best Time To Embrace the Shift
In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately.
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No More Cookies: How You'll Be Able To Survive Without These Dying Tracking Tools
All hope is not lost if your current tracking techniques go by the wayside.
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What's Your Mix of Six? Alternative Revenue Streams in Digital Publishing
Online publishers looking for additional revenue streams should look to these monetization options.
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The Ad Sales Genius Data Import Tool
Looking for a media CRM that can help your entire business? The transition couldn't be easier!
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How Publishers Can Take Full Advantage of Their CRM
A media CRM can help publishing teams in ways far beyond ad sales
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How to Start a Magazine in 2021
Magazines have prevailed with annual global revenue of approximately $67.56 billion in 2020. We’re outlining the basic steps of how to start a magazine in 2021
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Your Guide to the Best Magazine Software for Publishers
From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to best magazine software tools in the publishing industry.
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What Do Apple’s Latest Privacy Measures Mean For Publishers?
Try not to get hungry with all this talk about apples and cookies. With its latest operating system updates, Apple is moving forward in its crusade against third-party cookies.
Read more6 Ways to Capitalize on a Challenging Publishing Environment
Here's how you can improve your media business amid the challenges of a recession.
Read moreUnder The Influence: Influencer Marketing Benefits Sales, Branding, And More
You’d expect your favorite blogging influencer to write about how revolutionary influencer marketing is.
Enormous Ad Spend: E-Retail Now The “Fastest Growing Media Channel” (New Report)
Halloween candy leftovers are still around, but in stores and online, it’s clear what season we’re in.
Quality Control: The Power of High-Quality Data In Challenging Times
Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian...
Primed For Growth: Amazon Continues To Bite Into The Duopoly’s Ad Share
The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined share of the market was at a massive albeit slightly reduced...
The Search Continues: Knowing Your Audience In the Age of AI
Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media and marketing blogs both for your sake and our own.
Talk of the Town: How to Use Events As a Supplemental Revenue Source
McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put certain numbers in a perspective I hadn’t considered.
Talk of the Town: How to Use Events As a Supplemental Revenue Source
If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event.
Growth-Focused Companies Spending More On AI In 2024 (New Report)
Last week, the Magazine Manager blog discussed AI in the newsroom following a survey that found more than 75% of news organizations were using the technology.
Risky Business: Should Publishers Preemptively Offer More Consent Choices?
Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.
More Marketing Agencies Using Hybrid Billing Models (New Report)
Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at the cost of these agencies.
Global Search Revenue To Grow 12.9% Next Year (New Report)
2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according to forecasts from New Street Research.
More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report)
The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..
Agency Uncertainty: Is The Current Media Agency Model Working?
Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense.
More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’ (New Report)
Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon.
It’s Who You Know: The Growing Importance of First-Party Data
As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions.
As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations
Great content generates powerful business results — and marketing leaders know it.
Retail Reigns Supreme In Digital Ad Spending (New Report)
Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look...
Email Marketing Trusted More By Marketers ... Especially In Difficult Times (New Report)
For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel.
New Study Links Subscription Rates To Cost of Living
More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide.
Conquering All Media: The Best Ad Sales Software In Every Industry
Discover the ad sales software that's perfect for the industry you work in.
Like ‘AI’ Good Neighbor: Most Local Marketers Using AI
The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.
Email Marketing Remains A Priority Despite Budget Cuts (New Study)
Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,...
X Marks The Drop: Ad Spending Share Down 60% YoY
We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known...
Getting With The Program: Programmatic Advertising In A Cookieless World
At some point, the necessity of having a cookie alternative will hit advertisers of all industries.
Press Play: Why Publishers Need a Video Content Strategy in 2023
Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities?
Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office
In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,..
Advertising And Marketing Spend On Instagram To Continue Growth (New Reports)
On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...
Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study)
It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...
Buying Power: How AI Improves Shopping
A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences.
New Survey Shows Integrated CRM More Important Now Than Ever
57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.
Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’ (New Report)
SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance...
For All The World To See: Travel Industry Leads In Digital Ad Spend Growth
As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential.
Consumers And Marketers Disagree On Preferred Ad Platforms (New Report)
As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads.
Protecting The Brand: Would You Pay a Premium For Safe Placement?
For as long as content and advertising have coexisted, marketers have worried about placement and brand safety.
Sales Ads Get Most Attention, Purchases (New Report)
Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend.
Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24
Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.
Influencer Marketing Growing Faster Than Social Media (New Report)
Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...
Media Organizations Create Principles For Governing AI
Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI...
Short and Sweet: Study Confirms The Power of Concise Emails
It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed.
Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations
Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.
Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends
The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore.
AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI
Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.
Advertiser Associations Set New Diverse Media Investment Guidelines
Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...
Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years
Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship...
Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report)
A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May.
New Growth Marketing Report: 'Now Is Not The Time To Cut Back On Your Marketing Efforts'
Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth.
Cost of Doing Business: How Much Does An Ad Agency Cost?
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun...
July Saw Highest U.S. Ad Spending Gain In Over A Year (New Report)
Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass $1 trillion next year.
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending
Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...
Trillion in ’24: Global Ad Spend To Enter Four Comma Club
It’s probably more than just the extra Leap Day that will push it over this threshold, but according to the World Advertising Research Center,..
Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report)
A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union...
Commercial Break: TikTok Bringing Ads To Search Results
Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.
AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform
While only 26% of small-business marketers are currently using AI or automation,..
Clean Delivery: What Marketers Need To Know About Email Deliverability
When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows.
Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says
Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up.
30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030
Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion...
Thanks For The Tip: Journalists Opening More PR Emails
Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate.
Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT
As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.
Email Marketing Showing Big ROI For SMBs (New Report)
Email marketing continues to be effective for SMB marketers
Publisher Priorities: Economy, Cookies, and Attention Metrics
Emodo recently released the latest in its Voice of the Publisher series,
The Benefits Of Automation: From Top Targets To Bottom Lines
87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.
Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads
4We all have a favorite commercial (or, just as likely, a despised commercial we love to hate).
‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers
42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.
Advertisers Optimistic, But Need Help (New Report)
Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023.
Inbox AI: How Email Marketers Are Using Artificial Intelligence
Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing.
Read moreQuite The Pair: AI In PR, And What Further Education Could Produce
Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind...
Read moreKeeping Up With The Customers: What Are The Most Effective Channels For Customer Retention?
Email marketing has long been touted as the most effective channel for marketers...
Read moreAds Require ‘More Creativity And Nuance’ (New Report)
If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing...
Read moreFair Trade: Consumers More Willing To Share Info For Incentives
More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023, which found consumers...
Read moreStudy Says Revenue Marketing Key For Performance, 'Productive Culture'
In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.
Read moreMarketers Increasing Their CTV/OTT Advertising Spend (New Survey)
Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.
Read moreOrganic Search Driving More Than One-Third of Web Traffic (New Report)
More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.
Read moreConsumers Want More Videos From Brands
Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.
Read moreAI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report)
I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.
Read moreReader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report)
It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.
Read moreX Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update)
Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22
Read moreMarketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests
Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics.
Read moreAll Dolled Up: Audiences Ready For Barbie (and Brands)
Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.
Read moreGood News, Bot News: Google Testing AI Tool That Writes News Stories
No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...
Read moreWill Threads Recover Enough Active Users To Maintain Hype Momentum?
If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...
Read moreLocation, Location, Location! Why Marketers Are Using Geo-Targeting
A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone!
Read moreCalifornia's ‘Journalism Usage Fee’ Bill Put On Hold Until 2024
Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...
Read moreLet Them Talk: The Best AI Tools For All Publishing Departments
The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it?
Read moreAI Priorities: Technology Officers Focusing Their Spend on AI
The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..
Read moreRetention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’
OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers...
Read moreMedia Ad Revenue To Grow to $842b in 2023 (New Forecast)
MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022).
Read moreThe Top 5 Best CRMs For Magazine Publishers
The platforms and considerations you should make when choosing a magazine publishing CRM.
Read moreWhat Publishers Are Prioritizing To Expand Their Audiences in 2023
Amid growing traffic concerns, a new report on publishing trends points to AI, video, and even newsletters as ways to better develop audiences in the coming year.
Read moreSo Happy Together: The Must-Have Integrations Your CRM Needs
Here are the must-have CRM integrations that you need.
Read moreThe Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies
Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.
Read moreHere’s Why Publishers Need a Video Content Strategy
It’s no secret that generational differences affect the way audiences interpret and absorb information. This blog post will explain the increasing shift to video content in publishing and explore some successful examples.
Read moreTalk of the Town: How to Use Events As A Supplemental Revenue Source
Events may be costly, but they can reap huge benefits for both your magazine and your advertisers.
Read moreEverything You Need to Know to Start a Magazine Podcast In 2022
How magazines can profit from podcasts ... even with fewer downloads than the industry standard.
Read moreLet's Get Digital! Why Now is the Best Time To Embrace the Shift
In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately.
Read moreNo More Cookies: How You'll Be Able To Survive Without These Dying Tracking Tools
All hope is not lost if your current tracking techniques go by the wayside.
Read moreWhat's Your Mix of Six? Alternative Revenue Streams in Digital Publishing
Online publishers looking for additional revenue streams should look to these monetization options.
Read moreThe Ad Sales Genius Data Import Tool
Looking for a media CRM that can help your entire business? The transition couldn't be easier!
Read moreHow Publishers Can Take Full Advantage of Their CRM
A media CRM can help publishing teams in ways far beyond ad sales
Read moreHow to Start a Magazine in 2021
Magazines have prevailed with annual global revenue of approximately $67.56 billion in 2020. We’re outlining the basic steps of how to start a magazine in 2021
Read moreYour Guide to the Best Magazine Software for Publishers
From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to best magazine software tools in the publishing industry.
Read moreWhat Do Apple’s Latest Privacy Measures Mean For Publishers?
Try not to get hungry with all this talk about apples and cookies. With its latest operating system updates, Apple is moving forward in its crusade against third-party cookies.
Read more6 Ways to Capitalize on a Challenging Publishing Environment
Here's how you can improve your media business amid the challenges of a recession.
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