Publishing

Shutterstock

Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)

The advertising and marketing industry saw a hit in diversity in 2023, falling from 32.3% in 2022 to 30.8% amongst the ANA's member companies … and even further when those numbers are compared to the larger population.

Read more

Shutterstock

So Happy Together: The Must-Have Integrations Your CRM Needs

Here are the must-have CRM integrations that you need.

Read more

Shutterstock

For A Special Occasion: The Secrets of Occasion-Based Marketing

Any occasion can be a special one for incorporating occasion-based marketing and a sense of meaningful urgency into a campaign.

Read more

Shutterstock

Know Your Audience: Reconsidering The Metrics In Digital Publishing

A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?

Read more

Shutterstock

Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video

More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.”

Read more

Shutterstock

Visitors Welcome: Paid Search Outperforming Paid Social

As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social.

Read more

Shutterstock

Driven By Data: Solving B2B Problems With Management Software

When it comes to using data to improve discoverability, almost half of B2B decision-makers say siloed data is the biggest challenge with their current ecommerce platform.

Read more

Shutterstock

Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News

OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.

Read more

Shutterstock

An Offer They Can’t Refuse: How Incentives Can Make And Break Brand Loyalty

Of the many enticements that would lead consumers to buy from a beloved brand’s competitor, 70% could be swayed with a 20%-off coupon.

Read more

Shutterstock

Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content

When brands advertise near inappropriate content, 70% of consumers say they trust the brands less and 51% are likely to stop using the products or services.

Read more

Shutterstock

Leap Forward: Harnessing The Gift Of Extra Time With Generative AI

Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?

Read more

Shutterstock

Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers

Money-savings isn't everything. 42% of consumers are interested in an extended return policy as an experience-based reward from brands and their loyalty programs.

Read more

Shutterstock

Retail Therapy: As Retail Media Advertising Grows, Marketers Must Prioritize Metrics (New Report)

Most marketers say limitations in analytics and reporting are a critical challenge limiting their spending in retail media.

Read more

Shutterstock

Act Locally: Illinois Joins Those Proposing Journalism Preservation Act

Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work.

Read more

Shutterstock

Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns

Almost a third of consumers are likely to decline non-essential cookies when given the option. How does that affect first-party data strategies as we look beyond cookies?

Read more

Shutterstock

Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward

As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method.

Read more

Shutterstock

Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report)

Retail media ad spend is forecast to grow faster than search and social, making up more than 20% of total ad spending in the U.S. by 2027.

Read more

Shutterstock

Human Touch: How Brands Should Address AI Within Customer Experience (New Report)

As a new study finds a majority of customers concerned whether their data, privacy, and identity are being protected with brands’ use of AI, reassurance and transparency is more vital than ever.

Read more

Shutterstock

Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation”

What had been less than $20 billion in enterprise spending on AI last year will double in 2024 and exceed $150 billion by 2027.

Read more

Shutterstock

Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024

Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content.

Read more

Shutterstock

Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports)

Two recent studies about the overall consumer experience are putting a spotlight on how email marketing is still as important as ever.

Read more

Shutterstock

Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)

A recent survey of marketers found 85% facing increasing pressure to produce more content more rapidly, so it’s no surprise 69% believe AI can help their companies expand to new markets.

Read more

Shutterstock

And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans

As the sports world continues to go digital, it's important that marketers and advertisers keep up with what sports fans want.

Read more

Shutterstock

Attention, Please! New Marketing Study Highlights Importance of These Three Attention-Scoring Signals

Digital media marketers are divided about how best to harness and measure attention, but a new study shows three key categories vital for calculating a proper attention score.

Read more

Shutterstock

AI Assistance: How Consumers Want To Incorporate AI Into Their Shopping

86% of consumers who hadn’t used AI yet want it to help them research products, 82% want service to resolve issues, and 79% want deals and promotions.

Read more

Shutterstock

Growth Gains: Worldwide Ad Spending To Grow Faster In 2024

New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year.

Read more

Shutterstock

Bridging B2C Priorities: How Far Apart Are Brands and Consumers?

8 in 10 brands believe their B2C online shopping experiences are impressive to consumers. Sadly, less than half of consumers agree.

Read more

Shutterstock

AI, Revenue Streams, And Breaking Big Tech Dependence: Reuters Institute’s Publishing Predictions For 2024

Almost half of the media leaders surveyed by Reuters Institute said they were confident about journalism’s prospects in 2024.

Read more

Shutterstock

Up For A Chat: Advertising Industry Tops List of ChatGPT Users

39% of advertising professionals use the generative AI chatbot on the job, according to the recent survey.

Read more

Shutterstock

And One To Grow On: Advertising Market Expanded In 2023 (New Report)

Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion.

Read more

Shutterstock

Moving Target: Many Consumers Still Wary Of Sharing Email (New Survey)

As cookies are phased out, 48% of consumers are against sharing their email for more targeted ads, and 59% believe targeting a user group of anonymized individuals is safer than one-to-one targeting.

Read more

Shutterstock

No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior

Most marketers are giving AI technology a stamp of approval, and it makes you wonder what the rest are waiting for.

Read more

Shutterstock

Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future

For all its promise and revenue potential, programmatic advertising faced “notable challenges” in 2023, according to Assertive Yield’s 2024 Publisher Trends report

Read more

Shutterstock

Inbox Intrusion? How To Perfect Personalization In Your Email Marketing

Creepy doesn't work in marketing. Know what data to seek out and prioritize so your email marketing personalization hits a happy balance.

Read more

Shutterstock

Growth Opportunities: Publishers Focusing On Digital Subscriptions In 2024 (New Report)

Heading into the new year, 74% of publishers say that digital subscriptions are going to be an area of focus, 34% expect advertising to grow revenue & 29% expect revenue from sponsored content.

Read more

Shutterstock

Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities

Optimism usually comes with a new year, but Mediaocean’s 2024 Advertising Outlook Report offers plenty of data points upon which to hang some sales hope in the coming year.

Read more

Shutterstock

The CRM Shopping Checklist: 8 Key Qualities To Seek in a Publishing CRM

One of the easiest ways to streamline these everyday tasks is by implementing a CRM software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

Read more

Shutterstock

Brand’s New Year: The Importance of Building The Brand in 2024

With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024.

Read more

Shutterstock

NYT vs. OpenAI: Is It A Winner-Changes-All Battle?

With OpenAI pushing back and saying the New York Times’ recent lawsuit is “without merit,” we could be in for a long, ramification-heavy battle between titans.

Read more

Shutterstock

Social Spending: Ad Prices, ROI Lifting Off On LinkedIn

Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI.

Read more

Shutterstock

Publishing Paradise: What Would An Ad-Free Facebook Look Like?

4Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be plenty promising for U.S. publishers.

Read more

Shutterstock

Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)

44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push.

Read more

Shutterstock

Setting The Tone: How To Combat The Time-Consuming Part of Rewriting

A recent study of marketing professionals found that 44% said rewriting copy to improve tone was the most time-consuming part of the copy process.

Read more

Shutterstock

The Best Magazine Software For Publishers in 2024

When it comes to magazine media and digital publications, reliable software tools are a necessity.

Read more

Shutterstock

It Ain’t Over ‘Till It’s Over? For 84% Of B2B Deals, That’s Before First Contact

This stark fact — a reality most marketers are already plenty familiar with — ominously opens 6sense’s press release

Read more

Shutterstock

Captive Audience: The Larger Costs of Ad-Blocking

Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.

Read more

Shutterstock

Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising

When the Association of National Advertisers released its initial study on programmatic advertising this summer, a huge takeaway was the billions wasted on clickbait sites (which the ANA cast as “minimum efficient gains from course correcting”).

Read more

Shutterstock

Holiday Havoc: Brands Wasting $600+ Million in Seasonal Ad Spending (New Report)

One week until the big day … and if it feels like we’re entering our third month of holiday ads, well, you’re not alone.

Read more

Shutterstock

Sign Of The Times: NYT Hires Editorial Director Of AI Initiatives

As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives.

Read more

Shutterstock

U.S. Retail Media Ad Spending To Double By 2027

We may be in the midst of the busy retail season, but Insider Intelligence’s new media ad spend forecast is hardly a result of seasonal bias.

Read more

Shutterstock

Cookie Contrasts: Confidence In Preparedness Differs Within Organizations (New Report)

The soon-to-be-cookieless world is something the Magazine Manager blog (and our Mirabel Technologies’ products) have long been trying to prepare businesses...

Read more

Shutterstock

Email Impact: The Power of Email Marketing in Multi-Channel Strategies

Email marketing continues to be the cornerstone for successful marketing, showing positive ROI in difficult, cost-cutting times and no matter what size the business.

Read more

Shutterstock

AI Evaluations: The Lessons Readers Are Telling Publishers

ChatGPT turned a whole 1 year old last week, and proud parent OpenAI rounded out that inaugural year in the spotlight with enough boardroom drama to fast-track a Netflix series.

Read more

Shutterstock

From Top To Bottom: Affiliate Marketing And Its Full Funnel Potential

So says Gen3 Marketing in its latest research, “High Performance and High Demand,” which it deems the industry’s “first multi-perspective channel research study...

Read more

Shutterstock

Rising To The Challenge: B2B Buyers And Their Technological Pain Points

Pain points are a common consideration in marketing, used to identify a customer’s potential problems while sprinkling empathy to the marketers’ prospective pitch.

Read more

Shutterstock

The Data Downside: What Happens When Data Is Off

The Magazine Manager blog has continuously beaten the data drum, extolling its power when the data is high-quality

Read more

Shutterstock

Paying Their Dues: Google Agrees To Pay Canadian Publishers For Content

Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide particularly jolly.

Read more

Shutterstock

Inactive Duties: What Every Marketer Should Do As Google Deletes Inactive Accounts

Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it as “Inactive Gmail Account Day.”

Read more

Shutterstock

Cancel Culture: More Consumers Would Subscribe If Canceling Was Easier (New Report)

A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust in brand-published content over content from traditional media organizations.

Read more

Shutterstock

Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part II)

It’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities.

Read more

Shutterstock

Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part I)

It’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising.

Read more

Shutterstock

Events: The Perfect Supplemental Revenue Source For Publishers

If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event.

Read more

Shutterstock

Risky Business: Should Publishers Preemptively Offer More Consent Choices?

Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.

Read more

Shutterstock

8 Marketing Skills Every Publisher Can Perfect to Beat Facebook and Google

Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers...

Read more

Shutterstock

More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report)

The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..

Read more

Shutterstock

Agency Uncertainty: Is The Current Media Agency Model Working?

Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense.

Read more

Shutterstock

More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’

Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon.

Read more

Shutterstock

It’s Who You Know: The Growing Importance of First-Party Data

As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions.

Read more

Shutterstock

As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations

Great content generates powerful business results — and marketing leaders know it.

Read more

Shutterstock

Retail Reigns Supreme In Digital Ad Spending

Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look.

Read more

Shutterstock

Email Marketing Trusted More By Marketers … Especially In Difficult Times (New Report)

For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel.

Read more

Shutterstock

New Study Links Subscription Rates To Cost of Living

More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide.

Read more

Shutterstock

Conquering All Media: The Best Ad Sales Software In Every Industry

Discover the ad sales software that's perfect for the industry you work in.

Read more

Shutterstock

Like ‘AI’ Good Neighbor: Most Local Marketers Using AI

The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.

Read more

Shutterstock

Email Marketing Remains A Priority Despite Budget Cuts (New Study)

Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,...

Read more

Shutterstock

X Marks The Drop: Ad Spending Share Down 60% YoY

We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known...

Read more

Shutterstock

Getting With The Program: Programmatic Advertising In A Cookieless World

At some point, the necessity of having a cookie alternative will hit advertisers of all industries.

Read more

Shutterstock

Press Play: Why Publishers Need a Video Content Strategy in 2023

Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities?

Read more

Shutterstock

Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office

In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,..

Read more

Shutterstock

Advertising And Marketing Spend On Instagram To Continue Growth (New Reports)

On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...

Read more

Shutterstock

Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study)

It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...

Read more

Shutterstock

Buying Power: How AI Improves Shopping

A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences.

Read more

Shutterstock

New Survey Shows Integrated CRM More Important Now Than Ever

57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.

Read more

Shutterstock

Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’

SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance..

Read more

Shutterstock

For All The World To See: Travel Industry Leads In Digital Ad Spend Growth

As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential.

Read more

Shutterstock

Consumers And Marketers Disagree On Preferred Ad Platforms (New Report)

As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads.

Read more

Shutterstock

Protecting The Brand: Would You Pay a Premium For Safe Placement?

For as long as content and advertising have coexisted, marketers have worried about placement and brand safety.

Read more

Shutterstock

Sales Ads Get Most Attention, Purchases

Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend.

Read more

Shutterstock

Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24

Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.

Read more

Shutterstock

Influencer Marketing Growing Faster Than Social Media (New Report)

Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...

Read more

Shutterstock

Media Organizations Create Principles For Governing AI

Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI..

Read more

Shutterstock

Short and Sweet: Study Confirms The Power of Concise Emails

It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed.

Read more

Shutterstock

Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations

Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.

Read more

Shutterstock

Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends

The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore.

Read more

Shutterstock

AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI

Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.

Read more

Shutterstock

Advertiser Associations Set New Diverse Media Investment Guidelines

Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...

Read more

Shutterstock

Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years

Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship...

Read more

Shutterstock

Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report)

A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May.

Read more

Shutterstock

New Growth Marketing Report: ‘Now Is Not The Time To Cut Back On Your Marketing Efforts’

Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth.

Read more

Shutterstock

Cost of Doing Business: How Much Does An Ad Agency Cost?

Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun.

Read more

Shutterstock

July Saw Highest U.S. Ad Spending Gain In Over A Year

Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass $1 trillion next year.

Read more

Shutterstock

Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending

Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...

Read more

Shutterstock

Trillion in ’24: Global Ad Spend To Enter Four Comma Club

It’s probably more than just the extra Leap Day that will push it over this threshold...

Read more

Shutterstock

Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report)

A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union...

Read more

Shutterstock

Commercial Break: TikTok Bringing Ads To Search Results

Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.

Read more

Shutterstock

AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform

While only 26% of small-business marketers are currently using AI or automation,..

Read more

Shutterstock

Clean Delivery: What Marketers Need To Know About Email Deliverability

When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows.

Read more

Shutterstock

Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says

Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up.

Read more

Shutterstock

30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030

Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion...

Read more

Shutterstock

Thanks For The Tip: Journalists Opening More PR Emails

Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate.

Read more

Shutterstock

Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT

As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.

Read more

Shutterstock

Email Marketing Showing Big ROI For SMBs (New Report)

Email marketing continues to be effective for SMB marketers, with almost three-quarters of those recently surveyed seeing an ROI of $21 or more for every dollar they spent.

Read more

Shutterstock

Publisher Priorities: Economy, Cookies … And, Yes, Attention Metrics

Emodo recently released the latest in its Voice of the Publisher series,

Read more

Shutterstock

The Benefits of Automation, From Top Targets to Bottom Lines

87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.

Read more

Shutterstock

Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads

We all have a favorite commercial (or, just as likely, a despised commercial we love to hate). And as much as marketers wish we all had complete recall of all the ads they present

Read more

Shutterstock

‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers

42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.

Read more

Shutterstock

Advertisers Optimistic, But Need Help (New Report)

Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023.

Read more

Shutterstock

Inbox AI: How Email Marketers Are Using Artificial Intelligence

Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing.

Read more

Shutterstock

Quite The Pair: AI in PR, And What Further Education Could Produce

Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind....

Read more

Shutterstock

Keeping Up With The Customers: What Are The Most Effective Channels For Customer Retention?

Email marketing has long been touted as the most effective channel for marketers...

Read more

Shutterstock

Ads Require ‘More Creativity And Nuance’ (New Report)

If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing...

Read more

Shutterstock

Fair Trade: Consumers More Willing To Share Info For Incentives

More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023..

Read more

Shutterstock

Study Says Revenue Marketing Key For Performance, “Productive Culture”

In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.

Read more

Shutterstock

Marketers Increasing Their CTV/OTT Advertising Spend (New Survey)

Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.

Read more

Shutterstock

Organic Search Driving More Than One-Third of Web Traffic (New Report)

More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.

Read more

Shutterstock

Consumers Want More Videos From Brands

Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.

Read more

Shutterstock

AI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report)

I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.

Read more

Shutterstock

Reader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report)

It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.

Read more

Shutterstock

X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update)

Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22

Read more

Shutterstock

Marketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests

Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics.

Read more

Shutterstock

All Dolled Up: Audiences Ready For Barbie (and Brands)

Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.

Read more

Shutterstock

Good News, Bot News: Google Testing AI Tool That Writes News Stories

No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...

Read more

Shutterstock

Will Threads Recover Enough Active Users To Maintain Hype Momentum?

If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...

Read more

Shutterstock

Location, Location, Location! Why Marketers Are Using Geo-Targeting

A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone!

Read more

Shutterstock

California’s ‘Journalism Usage Fee’ Bill Put On Hold Until 2024

Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...

Read more

Shutterstock

Let Them Talk: The Best AI Tools For All Publishing Departments

The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it?

Read more

Shutterstock

Inconvenient Truth In Advertising: How Ads Can Be Better For The Environment

There’s an advertising agency that will no doubt adopt that slogan soon enough (if it isn’t being used already), but there may actually be some larger truth..

Read more

Shutterstock

AI Priorities: Technology Officers Focusing Their Spend on AI

The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..

Read more

Shutterstock

Retention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’

OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers...

Read more

Shutterstock

Media Ad Revenue To Grow to $842b in 2023 (New Forecast)

MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022).

Read more

Shutterstock

B2B Marketers Prefer Digital Marketing For Building Their Brands (New Report)

As part of its recent Language of Effectiveness survey, London’s Marketing Week (with support from London’s Kantar) interviewed 1,300 marketers...

Read more

Shutterstock

Turning of the Tides? Ad Spend Sees First Expansion In Nearly A Year

It is the first expansion since June 2022’s 2.2% growth, which was followed by the -8.2% dip in July.

Read more

Shutterstock

Did Google Violate Its Own Terms and Mislead Advertisers? (New Report)

Existing where we are at the intersections of publishing, technology, advertising, and marketing, we’ve consulted and linked to a fair share of Google blog entries and explainer articles.

Read more

Shutterstock

OTT Advertising Revenue To Continue Growth (New PwC Report)

PwC has released its Global Entertainment & Media Outlook 2023-2027, and among its projections is a 25% CAGR growth of OTT/streaming video advertising revenue, which PwC forecasts will reach $33.4 billion by 2027.

Read more

Shutterstock

Programmatic Advertising “Rife with Waste,” But Also Potential Billions in Efficiency Gains

The Magazine Manager blog has covered the basics to bringing programmatic advertising to your sales teams. What we haven’t done is break down how programmatic advertising plays out in the wider $88 billion global market.

Read more

Shutterstock

New Survey: Customer Service Getting Worse, Putting Brands ‘At Risk’

So if the customers surveyed this month by CCW Digital in their annual Consumer Preferences Survey are correct, then marketers have a lot of work to do.

Read more

Shutterstock

Shopping Spree: More Americans Prefer Purchasing Online, In Apps, and After 3 Visits

Shopping around” has taken on a whole new meaning now that shoppers really don’t have to go “around” anywhere anymore.

Read more

Shutterstock

Friends in AI Places? Publishers and Tech Companies Discussing Content Deal

Financial Times is reporting that it and other publishers such as News Corp, The New York Times, The Guardian, and Axel Springer are in early negotiations ...

Read more

Shutterstock

Budget Boost: Marketers Investing More in Influencers in 2023

More and more, marketers are clicking Like, hitting that Subscribe button, and opening up more of their budgets to influencers.

Read more

Shutterstock

Can Consumers Tell The Difference Between A Human and An AI Marketing Campaign?

Outreach’s latest Sales Confidence Index Report puts 63% of sales leaders as using AI, with 60% of those using it to enhance customer interactions.

Read more

Shutterstock

Time to Unify: Most Marketers Dealing With App Sprawl (New Report)

The unbiased reviewers of Capterra know plenty about software, so when the site surveys nearly 200 of those software purchasers

Read more

Shutterstock

What Publishers Are Prioritizing To Expand Their Audiences in 2023

In ranking 2023’s top priorities, 63% of publishers said they are focused on increasing traffic, with 47% looking to grow their social media followers and engagement.

Read more

Shutterstock

Social Media A ‘Full-Funnel Priority’ For B2B Marketers

LinkedIn just announced a ton of B2B marketing tools it will be launching, and it’s no surprise why marketers are excited.

Read more

Shutterstock

What’s Your Mix of Six? Alternative Revenue Streams in Digital Publishing

Nowadays, no single revenue stream is enough to sustain, let alone grow, a digital publication. Instead, online publishers are relying

Read more

Shutterstock

Test Of Time: New Survey Says Generative AI Saves Average Of 5 Hours A Week

As publishers and marketers continue to consider the possibilities and ramifications of rampant AI, one new stat stands out.

Read more

Shutterstock

Brand Abandonment: Why Consumers Are Complaining Less But Ghosting More

Last week I wrote about issue resolution and the communication channels that clients prefer using to solve their problems.

Read more

Shutterstock

Problem Solvers: ‘Chat With Agent’ Beats Email For Issue Resolution Dominance

Take note, email marketers who also have to occasionally put on the customer-service hat.

Read more

Shutterstock

Measuring Up: Finding The Metrics Both Marketers And Executives Care About

A recent study by Data & Marketing Association (DMA) says marketing effectiveness continues to erode, falling 62% over the last two years.

Read more

Shutterstock

CX And Automation: Are You Delivering The Optimal Experience?

Jitterbit recently took a deep dive into business automation, surveying 167 IT, marketing, and HR professionals about automation applications within their firms and paying particular attention to the overall customer experience.

Read more

Shutterstock

Augmented Reality Check: Mobile AR Revenues To Double By 2027

Apple’s announcement yesterday that it will be releasing an augmented reality headset next year has brought AR realities front of mind.

Read more

Shutterstock

The 5 Myths of Digital Flatplanning, and How To Overcome Resistance

Once you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone.

Read more

Shutterstock

5 Years of GDPR: Survey Finds Businesses Feeling ‘More Comfortable’

According to the survey, 82.6% believe companies can simultaneously respect privacy laws and effectively market their products and services. Last year, only 63.2% thought they could strike that balance.

Read more

Shutterstock

Meta Threatens To Pull News If California’s ‘Journalism Usage Fee’ Act Passes

Meta has threatened to pull news from its platforms if the California Journalism Preservation Act passes.

Read more

Shutterstock

Timing Is Everything: Are You Maximizing Your Social Media Posts?

Sprout Social reviewed the social media engagement of more than 400,000 profiles and heat-mapped the best times for the highest engagement on LinkedIn

Read more

Shutterstock

The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies

Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.

Read more

Shutterstock

Email Integration: Why Other Marketing Channels Need Email’s Effectiveness

Any email marketer worth their clean-list salt knows that email remains the most effective channel.

Read more

Shutterstock

Finger On The Pulse: TikTok Announces New Publisher-Friendly Ad Program, ‘Pulse Premiere’

TikTok recently announced an ad program called Pulse Premiere, an expansion of its previous Pulse platform that will give advertisers choice

Read more

Shutterstock

Most Marketers Won’t Have Budget To Execute Full 2023 Strategy (Report)

CMOs have always found a way to do more with less, so Gartner’s latest findings about marketing strategy trends might not come as a surprise to them, but it’s a reality we’re all better off knowing (and accounting for).

Read more

Shutterstock

The Highs and Lows of Publishing CRM, and How To Embrace The Complications

Here is the solution to measure and overcome highs, lows and complications of publishing CRM.

Read more

Shutterstock

Bounce Back: U.S. Digital Ad Spend To See Double-Digit Growth in 2024

Insider Intelligence is forecasting U.S. digital ad spend to bounce back to double-digit growth next year, reaching north of $293 billion following a 2023 that will see only 7.8% growth to $263 billion.

Read more

Shutterstock

One For Good Measure: New Report Shows Importance Of ‘Optimizing For The Right Metrics’

A new report on search advertising campaigns found that CTR, CPC, and CPL are all up while conversion rates are down, suggesting the “search ads landscape is throwing more challenges our way.”

Read more

Shutterstock

How Publishers Can Take Full Advantage of Their CRM

A media CRM can help publishing teams in ways far beyond ad sales

Read more

Shutterstock

In Pods We Trust: Podcasters Top Survey As Most Influential Media Figures

In a research paper entitled “A New Era of Influence,” MAGNA Media Trials and Vox Media found that 75% of listeners selected podcast hosts

Read more

Shutterstock

Forecast: OTT To Pass $50b in Revenue in 2023

Passing the $50 billion mark is a noteworthy one no matter what the context. But when it pops up in the subscription industry, it definitely grabs my attention.

Read more

Shutterstock

Automation For The People: More Marketers Adding Automation To Email Marketing and Social Media Management (Report)

As technologies improve and software soars, it should be no surprise that the use of automation would increase for B2B marketers.

Read more

Shutterstock

Keeping Up Without Cookies: ‘Signs of Progress and Optimism’

DoubleVerify has checked back in with advertisers and publishers to see where they are in preparing for the cookieless future.

Read more

Shutterstock

Small Price To Pay: Will Twitter’s Micropayments Plan Help Publishers?

Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around?

Read more

Shutterstock

In The AI Business: 92% of Business Leaders Using AI For Personalization

The number of ways in which AI has revolutionized personalization in business are simply too many to applaud here.

Read more

Shutterstock

Generational Divide: Should Brands Send a Text or Email?

Another recent study, via Vibes’ 2023 Mobile Consumer Trends Report, dives further into phone use, asking more than “1,000 mobile-centric consumers” about their relationship and interactions with brands. The findings?

Read more

Shutterstock

The Great Recruitment: How To Hire Great Ad Sales Reps in 2023

Heading into 2023, the forecast was pointing to further global ad spend growth, albeit at a slightly slower rate of change.

Read more

Shutterstock

Inbox In Pocket: Email Use On Smartphones On The Rise

Most of us probably have the same personal email address we had two years ago. Chances are we’re still getting messages from many of the same brands and shops that we were communicating with two years ago as well.

Read more

Shutterstock

Calendar Theory: Are 4-Week Billing Cycles Worth The Additional Revenue?

Toolkits found that more and more publishers are forgoing the conventional subscription model of 12 monthly billing cycles a year and instead using 4-week billing cycles to charge subscribers 13 times a year

Read more

Shutterstock

B2B Marketers Feeling Pressure To Use Data Effectively, Defend The Spend (Report)

The survey, entitled “The State of B2B Marketing Budgets 2023,” shows that 90% of the 524 respondents consider data compliance and accuracy to be a priority,

Read more

Shutterstock

Data Deluge: Business Leaders Overwhelmed With Data Uncertainty

A new study on decision-making is highlighting just how overwhelmed and inundated business leaders are with the seemingly endless streams of data coming at them.

Read more

Shutterstock

AI To The Core: Spend on AI-Centric Products and Services to Exceed $300b by 2026 (Report)

My check-in this week with the AI world isn’t focused on its ever-expanding capabilities, but with the commitment that companies are making to AI-centric systems.

Read more

Shutterstock

Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth

A new survey is highlighting just how important programmatic advertising is to publishers and their bottom lines.

Read more

Shutterstock

Advertiser Aversion? Twitter Sees Steep YoY Decline

I used the phrase “fly the coop,” but I had no idea how quickly the abandonments would come for Twitter.

Read more

Shutterstock

Stronger Foundations: Marketing Analytics and Data Infrastructure Spend To Continue Growth

Overall spend for marketing analytics and data infrastructure is forecast to grow by $10 billion by 2026, according to Winterberry Group research of U.S. and European marketers.

Read more

Shutterstock

Digital Ads in 2023: The Challenges of Transitioning Your Team to Digital

The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team

Read more

Shutterstock

Survey: AI-Powered Search Leads List of Most Desired AI Services

It’s been just over a week since I’ve written about generative AI tools, which means the technological capabilities have probably lapped themselves multiple times over.

Read more

Shutterstock

From Nest to Notes: Will Substack Notes Inspire Twitter Users to Fly The Coop?

As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based platform.

Read more

Shutterstock

Subscriptions On The Rise: Revenue and Subscriber Acquisition Growth Continues

Subscription businesses saw a 12% revenue growth in 2022, with media and publishing experiencing a 4.6% growth during that time, according to Zuora’s recently released Subscription Economy Index report.

Read more

Shutterstock

Meta’s Media Meter: Company Claims News Links A Small Part of Facebook Feeds Content

I’ve written quite a bit about the various legislations proposed worldwide over the last few years that would force Big Tech companies to pay media organizations, directly and indirectly, for the content they use.

Read more

Shutterstock

No, It’s Not Just Your Screen Time That’s Increasing. Global Media Usage Grew in 2022

Media usage grew to an average of 55.81 hours per week last year — an accelerated rate of 2.7% — according to a new report from PQ Media.

Read more

Shutterstock

Nothing Personal?!? Customers Want Personalization, Frustrated With Generic Messaging

Consumers want personalization, and most consumers (58%) are frustrated with generic and inconsistent messaging from the brands that engage with them, according to MoEngage’s just-released Personalization Pulse Check Report 2023.

Read more

Shutterstock

Before the (Third) Party’s Over: Most Marketers Still Relying On Third-Party Cookies

A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies.

Read more

Shutterstock

The Generating Generation? The Everyday AI Applications That Excite Americans

That’s what dentsu is saying in its recent Generative AI 2023 report, which surveyed 1,000 U.S. adults last month about this technology of tomorrow and how it’s actually being used today.

Read more

Shutterstock

Proposed AMERICA Act Bill Could Limit Big Tech’s Digital Advertising Dominance

A new antitrust bill might just limit how big Big Tech can become, at least as it relates to digital advertising.

Read more

Shutterstock

Best Returns to Sender: Email Marketing Tops List of ROI-Generating Channels

A new Klaviyo study, entitled The Ecommerce Marketing Mix Report, has email marketing as the most used marketing channel, followed by organic social

Read more

Shutterstock

New Report: “Causes For Optimism” in 2022-23 World Press Trends Outlook

Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification

Read more

Shutterstock

The Search Is On! How AI Can Help Search Relevance

Search — or at least Search as most of us understand it in terms of Googling something — is getting quite the spotlight with the continued innovations in AI and generative chatbots.

Read more

Shutterstock

Split-Second Decisions: How Marketers Can Break Down The Persuasion Process

That’s the amount of time the brain takes to process visual content like a digital ad and make a purchasing decision, according to new research by Fractal.

Read more

Shutterstock

Work-Life Balance Sheets: Revenues Rose During 4-Day Workweek Trials

That way, those of us putting in a full five might better receive the professional company-focused benefits that the study discovers

Read more

Shutterstock

California Bill Would Require Facebook, Google To Pay “Journalism Usage Fee”

If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content.

Read more

Shutterstock

News Apps More Engaging, ‘Way Stickier’ Than Browsers (New Report)

What holds true at the restaurant is just as important in digital publishing — don’t forget the apps!

Read more

Shutterstock

Email Deliverability: A Priority Too Important To Ignore

Our company may have founded Clean Your Lists, but in marketing, verifying emails is only part of a healthy, best email-deliverability practice.

Read more

Shutterstock

What Do Consumers Look For Before Buying An Online Subscription?

42% of Americans said a lower subscription price would be the biggest draw in paying for an online subscription, according to a recent YouGov survey shared with Press Gazette to “understand what kind of websites

Read more

Shutterstock

Survey: Most Consumers Use Social Media To Contact Brands (And Most Then Make Purchase)

I’ve written plenty about the issues journalists and advertisers have with Facebook, but for marketers, it must feel like a wonderland of opportunity, full of friends with buying benefits.

Read more

Shutterstock

Subscription Strategist: Annual Subscriptions Mean Higher Retention Rates

At last week’s INMA Media Subscriptions Summit in Stockholm, Alexander Kreybig, Piano’s director of strategic services, called out publishing’s over-prioritization of conversions.

Read more

Shutterstock

Fountain of Youth: Majority of Young Americans Paying For Their News (Report)

According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity

Read more

Shutterstock

Consumers Covet Customization … And Will Offer Up Their Data For It (Report)

ChatGPT and its conversing AI cousins are getting all the attention, but text generation is in no way the only AI capability that publishers should keep an eye on.

Read more

Shutterstock

Survey: Half of Media Professionals Worried AI Is Coming For Their Jobs

As AI continues to show revolutionary potential in so many industries, the elephant in so many rooms right now is what effect its rise will have on the human workforce.

Read more

Shutterstock

Pipeline Projections Proving Painful to Predict

To marketers who feel like you’re constantly struggling to forecast pipeline outcomes — you’re not alone.

Read more

Shutterstock

Advertising and Marketing Spend to Continue Growing in 2023 (New Report)

That global spend rose 7.9% (to $1.568 trillion) last year, but is projected to only grow by 5.3% in 2023. In 2022, U.S. spend rose 8.5% (to $622.13 billion), making it the 8th-ranked country in terms of spending growth.

Read more

Shutterstock

News Feed: Following The Money in Meta’s Journalism Investments

A new report is breaking down what happened with Meta's promise of a $300 million investment in local news.

Read more

Shutterstock

Creation Support: Most Enterprise Marketers To Use AI For Content in 2023 (New Report)

Having personally poked around on ChatGPT and written about its SEO and marketing potential in a number of Magazine Manager blogs, I definitely see the value that AI-generated text can offer.

Read more

Shutterstock

Consumers: Privacy The Priority With Online Ads (Report)

This week, I’ve been sharing reports about marketing personalization, the importance of relevance, and the idea that, in online marketing, less can be more.

Read more

Shutterstock

Publishing in the AI Era: Where Is AI-Generated Content Preferred?

New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms and marketing departments.

Read more

Shutterstock

Personalization Problems? Less Than A Quarter of Marketers Feel Personalization Strategy Is “Very Successful” (Report)

If only marketing personalization was as simple as using a smiley-face photo as your profile pic. (We’d all have a LOT MORE to smile about, wouldn’t we?)

Read more

Shutterstock

Fighting Marketing Fatigue: What Americans Want — Besides Just Less Marketing

Two-thirds of American consumers (66%) want fewer marketing messages, according to the recent 2023 Consumer Marketing Fatigue Survey by Optimove.

Read more

Shutterstock

Email Marketing Is The Most Cost-Effective Channel

More than half of American consumers (55%) have purchased a product as the result of an email they had received in the past year,

Read more

Shutterstock

B2Bs Still Increasing Spend on Third-Party Data (Report)

B2B spending on third-party marketing data will increase this year to $3.77 billion, according to eMarketer forecasts.

Read more

Shutterstock

ChatGPT vs. Google — Searching For The Best

As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter.

Read more

Shutterstock

Artificial Endorsements: The Future of Virtual Product Placement

Marketing Brew has taken a deep-dive look at virtual product placement, including the recent partnership between NBCUniversal and ad-tech firm TripleLift.

Read more

Shutterstock

Commercial Costs: Rate of Ad Cost Inflation Decelerating

Much of that decline is due to TV ad cost inflation, which had been at 12.6% last year but is projected to be at 6.8% in 2023.

Read more

Shutterstock

Can Customer Enlightenment Save Digital Marketing As We Know It?

A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between the individual user and a company.

Read more

Shutterstock

BRAND PARTNERSHIPS STEALING SPOTLIGHT ONE COMMERCIAL AT A TIME

Of all the advertisers who spent upwards of $7 million for 30-second slices of our attention last night during the Super Bowl ...

Read more

Shutterstock

Do You Know ChatGPT? Most Americans Don’t

Hard to believe considering how much time I’ve spent with it recently, but according to YouGov, 54% of American adults are not even familiar with ChatGPT.

Read more

Shutterstock

WHAT SUPER BOWL COMMERCIAL ARE YOU MOST LOOKING FORWARD TO?

While certain analysts continue to talk about some game that’s taking place this Sunday, Morning Consult wanted to know what Americans are looking forward to most during the Super Bowl commercials.

Read more

Shutterstock

Attention Metrics Create Efficiencies For Ad Spend and Environment

Teads recently released their latest research on attention metrics and found that 83% of UK marketers said it’s an important factor in reducing the environmental impact of digital advertising.

Read more

Shutterstock

Programmatic Guaranteed Buys Helping Otherwise Slow 2023 Start (Report)

Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals that can “make up for the shortfalls.”

Read more

Shutterstock

ARE YOUR SUBSCRIBERS PART OF THE 93% “AT RISK”?

New research from PCH Consumer Insights Platform and media professor Evan Shapiro shows that only 7% of media subscribers are planning on staying subscribed to each ...

Read more

Shutterstock

Predicting The News: Artifact Using AI To Make Feeds More Relevant To Readers

Artifact may be the news aggregator we’ve all been waiting for.

Read more

Shutterstock

Advertising Spend to Increase As Technology Takes Spotlight

wo recently released reports are not only putting an optimistic look at advertising spend in the coming year..

Read more

Shutterstock

More Americans Are Seeing (and Clicking) Relevant Ads

Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat..

Read more

Shutterstock

Technology, Subscriptions A Priority to Publishers in 2023

More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism..

Read more

Shutterstock

Bird Migration: Will Post Prove To Be The Best Twitter Alternative?

Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more...

Read more

Shutterstock

More Publishers Saw Increase in Digital Subscriptions in 2022

A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines...

Read more

Shutterstock

Meta Facing Fines, Reality Check Over Ad Practices

After years of complaints against them and months of speculation about what it could mean for their advertising model...

Read more

Shutterstock

Meta’s Future Ad Revenue Driven By Instagram Growth

We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already.

Read more

Shutterstock

A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend

For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S.

Read more

Shutterstock

Next Year and Beyond: The State of The Ad Economy

The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant...

Read more

Shutterstock

Facing A Cookieless Future, Marketers Trust Performance-Driven Paid Media

There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog...

Read more

Shutterstock

News Travels Fast: More Than Three-Quarters of U.S. Publishers Are Using TikTok

We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing.

Read more

Shutterstock

Advertising Consent: The Legal Decision That May Change Facebook

Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers...

Read more

Shutterstock

Media Bargaining Bill Dropped Following Facebook Threat

Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure...

Read more

Shutterstock

Has Google Found The Ideal Paywall Alternative?

A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched...

Read more

Shutterstock

Magazine Audiences & Site Advertisers Increased Last Year (Report)

The latest installment of the 2022 Magazine Media Factbook was recently released...

Read more

Shutterstock

What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers

Despite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions.

Read more

Shutterstock

Small Businesses Buying More Digital in 2023 While Print Stabilizing

The recent rise in business applications is one indicator that businesses and their spending are only going to grow.

Read more

Shutterstock

Out of Context: How Content Shapes Reader Interaction With Ads

Relevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry.

Read more

Shutterstock

Digital Ad Spending To Continue Its Growth

Despite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond.

Read more

Shutterstock

Media Matters: Execs and In-House Counsel Reveal Who They Trust Most

A new report reveals where decision-makers are getting informed ... as well as their preferred types of content.

Read more

Shutterstock

The Challenges of First-Party Data Capture and Strategy

A new report has revealed the indifference some marketers have about our cookieless future.

Read more

Shutterstock

The Bright Future of Programmatic Advertising

New projections have programmatic ad spending increasing far faster than many could have expected.

Read more

Shutterstock

The Time is Now: TikTok’s Increasing Prominence in News, Search, and More

Once it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users.

Read more

Shutterstock

Your Data or Your Dollars: Putting a Price on User Data and Consent

Researchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future.

Read more

Shutterstock

New Business A Boon for Ad Economy And Publishers

New data about the growth of "new business" should have publishers prepared for new business of their own.

Read more

Shutterstock

Google Announces First-Party Solution For Publishers

With PAIR, publishers and advertisers would connect in clean rooms using only first-party data.

Read more

Shutterstock

Reevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy Changes

It’s been just over a year since Apple implemented its much-discussed-about, much-fussed-about Mail Privacy Protection feature,

Read more

Shutterstock

Data-Centric Optimism

A sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes

Read more

Shutterstock

CHANGING FACE OF SEARCH

Google Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers?

Read more

Shutterstock

Let’s Get Digital! Why Now is the Best Time To Embrace the Shift

The last few years have seen media consumers rely even more heavily than usual on phones, tablets, and practically any screen they can get their hands on to access content

Read more

Shutterstock

Mic Drop: How To Find Success With Your Own Magazine Podcast

My grandparents love to reminisce about the days before the television where everyone would attentively gather around the stereo ...

Read more

Shutterstock

6 Ways to Capitalize on a Challenging Publishing Environment

Here's how you can improve your media business amid the challenges of a recession.

Read more

Shutterstock

No More Cookies: How You’ll Be Able To Survive Without These Dying Tracking Tools

Back in olden days — when a publication was digital only in that its paper pages required dexterous digits to turn them

Read more

Shutterstock

These 5 Publications Are Doing Instagram Right

Instagram, a photo-and-video-sharing platform, doesn’t initially seem like the best place for a magazine to thrive.

Read more

Shutterstock

What Do Apple’s Latest Privacy Measures Mean For Publishers?

Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices,

Read more