Mark McCormick Publishing4 MIN READWhat Subscription Fatigue?! New Report Shows Subscription Increase for NewspapersDespite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions. Publishing7 MIN READSmall Businesses Buying More Digital in 2023The recent rise in business applications is one indicator that businesses and their spending are only going to grow. Publishing6 MIN READOut of Context: How Content Shapes Reader Interaction With AdsRelevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry. Publishing3 MIN READDigital Ad Spending To Continue Its GrowthDespite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond. Publishing4 MIN READMedia Matters: Execs and In-House Counsel Reveal Who They Trust MostA new report reveals where decision-makers are getting informed ... as well as their preferred types of content. Publishing3 MIN READThe Challenges of First-Party Data Capture and StrategyA new report has revealed the indifference some marketers have about our cookieless future. Publishing5 MIN READX Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect PublishersWhat Elon Musk does with Twitter in the near future could speak toward his long-term vision for X, the "everything app" that publishers need to keep an eye on. Publishing3 MIN READThe Bright Future of Programmatic AdvertisingNew projections have programmatic ad spending increasing far faster than many could have expected. Publishing4 MIN READThe Time is Now: TikTok’s Increasing Prominence in News, Search, and MoreOnce it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users. Publishing3 MIN READYour Data or Your Dollars: Putting a Price on User Data and ConsentResearchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future. Publishing3 MIN READNew Business A Boon for Ad Economy And PublishersNew data about the growth of "new business" should have publishers prepared for new business of their own. Publishing2 MIN READGoogle Announces First-Party Solution For PublishersWith PAIR, publishers and advertisers would connect in clean rooms using only first-party data. Publishing3 MIN READReevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy ChangesWe knew open rates would change with Apple's Mail Privacy Protection. Now that we know exactly how much, what can we do? Publishing3 MIN READWorld Press Trends Report (Preview): Data-Centric OptimismA sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes. Publishing3 MIN READChanging Face of Search: What Google’s Updates Mean For The Future of Search AdvertisingGoogle Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers? Publishing14 MIN READThe Challenges of Transitioning Your Team to DigitalThe transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team. Production10 MIN READThe 5 Myths of Digital Flatplanning, and How To Overcome ResistanceOnce you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIIt’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIt’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising. Sales6 MIN READThe Great Recruitment: How To Hire Great Ad Sales RepsWith 2022 promising so much advertising growth, it's more important than ever to know what to look for in an ad sales rep. Here are four insights to help your search. Sales5 MIN READ6 Ways to Perfect Your Territory and Account Management StrategyIn the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately. Publishing9 MIN READNo More Cookies: How You'll Be Able To Survive Without These Dying Tracking ToolsAll hope is not lost if your current tracking techniques go by the wayside. Publishing8 MIN READHow Publishers Can Take Full Advantage of Their CRMA media CRM can help publishing teams in ways far beyond ad sales Publishing10 MIN READConquering All Media: The Best Ad Sales Software In Every IndustryHere is the list of ad sales software for various industries. Publishing8 MIN READThe Highs And Lows Of Publishing CRM, And How To Embrace The Complications Here is the solution to measure and overcome highs, lows and complications of publishing CRM. Publishing8 MIN READSo Happy Together: The Must-Have Integrations Your CRM Needs Here are the must-have CRM integrations that you need. Publishing4 MIN READ6 Ways to Capitalize on a Challenging Publishing Environment Here's how you can improve your media business amid the challenges of a recession.
