Perhaps it’s reassuring that the concerns about AI stealing the work of journalists is shared by those outside the journalism industry.
More than three-quarters of consumers (76%) say they’re concerned about AI stealing or reproducing local news stories, with half (51%) telling OnMessage Inc. they’re “very concerned.”
“77% support, and 59% strongly support, Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation,” says the National Association of Broadcasters press release, sharing research that had recently been presented at a NAB Show New York panel.
Overall, only a quarter (26%) say they trust information generated by AI, a not-surprising number considering the recent report that 81% of AI news-responses had some sort of issue, including 45% in which the issue was significant.
Having a human in-the-journalistic-loop is not going to eradicate all mistakes nor fix all consumer concerns, but media entities keeping their efforts human-centric is going to go a long way in building trust for both the AI tools that can help as well as the final products that consumers care about. After all, media entities want audiences at their best with a discerning, critical eye, expressing those concerns and opinions that are ultimately appreciated and, in turn, beneficial to our efforts.
“This data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities we serve,” says NAB President and CEO Curtis LeGeyt. “Scraping broadcasters’ content without permission or compensation strips away context and threatens the credibility of local news.”
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