Influencer Marketing Growing Faster Than Social Media (New Report)

← Back to blogPublishing

Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year, according to an Insider Intelligence forecast that keeps it ahead through 2025. (According to a separate PQ Media forecast, the total spend this year will surpass $34 billion.)

(Photo Source: Insider Intelligence)

The change in influencer marketing spending has been “more resilient” than social ad spending, with the highest spend growth on TikTok. Insider Intelligence points to the Hollywood strikes as helping to keep “the creator economy stay healthy, as advertisers look outside of TV and creators branch into new revenue streams.”

“Social platforms are now reliant on creators, rather than the other way around,” Insider Intelligence says, “as creators’ options expand and include owned channels like blogs and newsletters.”


The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.

Request a Demo

Schedule a free demo with an experienced software consultant to help make your publishing efforts successful.

Related Articles