Marketers Increasing Their CTV/OTT Advertising Spend (New Survey)

← Back to blogPublishing

Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.

That’s according to a survey by Advertiser Perceptions for Premion, which found that 34% of that increase in funding will come from overall budget increases, but that 41% are shifting the money from linear TV, 22% from non-OTT digital video, and 20% from social media.

Overall, the increase in those media is rising by an average of 23%.

(Source: MediaPost)


The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.

Request a Demo

Schedule a free demo with an experienced software consultant to help make your publishing efforts successful.

Related Articles