Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.
That’s according to a survey by Advertiser Perceptions for Premion, which found that 34% of that increase in funding will come from overall budget increases, but that 41% are shifting the money from linear TV, 22% from non-OTT digital video, and 20% from social media.
Overall, the increase in those media is rising by an average of 23%.
(Source: MediaPost)
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