At some point, the necessity of having a cookie alternative will hit advertisers of all industries. If the latest numbers from 33Across are any indication, the impact of that hit may surprise and even broadside most.
(Source: Insider Intelligence)
Insider Intelligence says advertisers have been slow to adopt alternatives because of skepticism around Google’s ever-moving deprecation date. But, as Insider Intelligence analyst Evelyn Mitchell-Wolf said during a recent webinar, “it seems to me like we’ve passed a point of no return.”
“I think by this time next year, third-party cookies will be no more.”