Publishing In 2026: AI, Relevance, And Overcoming The Crisis Of Journalism Confidence

Confidence can be a complicated thing in publishing.

On one hand, there’s the confidence renewed and reinforced by pride in one’s work, something editors and executives have long clung to even in the toughest times.

On the other hand, there’s the cursed complication of being so tuned into the world around you, resulting in a realistic hue that can cast shadows on even the highest levels of confidence.

The latest example of that confidence-complication can be seen in Reuters Institute’s Journalism and Technology Trends And Predictions 2026 report, which surveyed 280 news executives and found that while more than half (53%) were confident about their own business prospects, only 38% were confident about journalism’s prospects in the year ahead — down from 60% in a post-COVID 2022.

Why Publisher Confidence Is Fracturing in 2026

The report pinpoints three main causes for this shift:

1. AI uncertainty. With the rise of AI in search, publishers foresee a near-half (-43%) loss in traffic over the next three years.
2. Traditional media losing touch. “Respondents worry that increased reliance on social media — including non-journalists such as creators and influencers — could lead these groups to be more vulnerable to low-quality or unreliable information.”
3. Journalism being undermined. “Many respondents worry about the way some politicians are ignoring, denigrating, or undermining journalism as part of an international playbook to reduce scrutiny.”

Publishers told Reuters they were more likely to focus on original investigations, more contextual analysis, community-building efforts, and human stories in light of AI’s emergence. Looking ahead, back-end automation tasks like tagging and transcribing were seen as the most essential AI use — 64% said it was very important — followed by coding and product development (44%) and “distribution and recommendations” (36%).

(Source: Reuters Institute for the Study of Journalism)

“While news organizations are keen to show their human credentials, they are also embracing AI in their own newsrooms to drive efficiencies and to improve journalistic quality,” the report says. “It is a delicate balancing act, not least because a number of leading organizations have also publicly criticized the accuracy of news outputs from leading chatbots.”