AI From The Start: Where Publishers And Content Creators Use AI In Their Process

There’s a reason AI is top of mind for so many publishers.

Because publishers know what’s working.

And for more than 80% of content creators recently surveyed by Wondercraft, AI is being used in some part of the creative process, with nearly 40% utilizing it start-to-finish, “from ideation to final delivery.”

“For many creators, AI isn’t just a tool to get things done faster,” the AI In Content Creation 2025 report says. “It’s part of how they explore ideas, adapt content for different formats, and build more personalized, scalable experiences. This supports the view that AI is becoming a creative co-pilot, rather than a mere productivity tool.”

(Source: Wondercraft)

Almost a quarter (23.8%) said AI saves time and speeds up workflow, followed by 19% who said their top benefit was converting content into new formats and 18.8% who said sparking creative or alternative ideas, which the study says aligns with “the framing of AI as a creative partner rather than a replacement.” 

“The core benefits reported by users are clear,” the report says. “These benefits are particularly pronounced among individuals juggling multiple creative tasks, such as small business owners or content leads managing campaigns across media.”