Trust The Process? Ads In AI Search Make Users Trust Results Less (New Report)

I previously wrote about advertising in AI search when the conversation was regarding whether AI ads were worth prices that neared premium NFL cost-levels.

Around the same time, Claude was making headlines of its own for its ChatGPT-taunting Super Bowl ads, envisioning a world in which the chatbots interjected in evermore creepy ways.

While the ROI worthiness of AI search ads remains yet to be fully determined, what’s absolutely worth considering now is how users regard such commercial breaks.

The Ipsos Consumer Tracker found that 63% of adults said having ads in their AI search results would make them trust those results less, with only slightly more than a third (36%) believing those AI search ads would simplify their buying experience.

Ipsos Consumer Tracker (Photo Source: EMARKETER)

“The U.S. has generally been an outlier among other countries in our continued skepticism,” says the report, which found a majority (72%) believing the government should take action to prevent AI-caused job josses. “Only four in ten think the potential productivity gains outweigh the potential job loss, and fewer (35%) think more jobs will be created than lost.”