The AI tools currently in the hands of publishers, content creators, advertisers, and marketers seem to be ever-evolving and becoming more specialized for the focused tasks at hand.
And whether someone’s current AI understanding can be described as professionally necessary or as an involuntary awareness (like encountering AI Overviews in your Google searches), the benefits (and pressure) of getting employees “up to speed” is increasingly felt across many organizations.
“Achieving the full benefits of digital and AI technologies at scale is critical, as the gap between tech leaders and laggards is widening,” according to a recent McKinsey article on digital skill building. “McKinsey research shows that companies with leading digital and AI capabilities outperform lagging competitors by two to six times in terms of total shareholder returns. Reaching this level of success requires not only talent with the deep technical skills to deploy and innovate new technologies but also an employee base that is more digitally fluent overall.”
Upskilling employees to become more tech-savvy is seen as the most effective way to reduce skill gaps, but McKinsey’s survey found that only 28% of organizations were planning on investing in upskilling programs over the next few years.
(Source: McKinsey)
“Companies that are slow to launch skill-building efforts risk missing out on important benefits for their people and for the organization itself,” the article says. “Previous McKinsey research has shown that skills are the top barrier for employees who are willing to switch occupations and expand their career opportunities. Workers who seek upskilling represent a highly motivated, desirable talent pool for employers.”
SEE FOR YOURSELF
The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.
