The recent State of Journalism report from Muck Rack highlighted the AI tools that are being used for journalistic work, from generative platforms and transcription tools to those built specifically for their newsrooms.
Now, a new report from Muck Rack is showing how much of a driver that journalistic work is for AI and its search citations, with 95% of links cited found to be non-paid coverage, 27% of which are journalistic content.
“Until now, we’ve had theories and early signals — but now we’ve got solid evidence that earned media directly influences AI-generated output,” says Muck Rack cofounder and CEO Greg Galant in a press release. “The way businesses are represented by AI now ties directly to the media coverage they earn.”
When the study’s focus narrowed to AI queries with a sense of recency, nearly half of the links cited journalism content, with OpenAI models citing journalism published in the last year more than other providers. (Reuters, AP, and the Financial Times were some of the well-known sources cited across numerous AI providers.)
How Niche-Specific Content Is Represented On Different AI Platforms (Photo Source: Muck Rack)
“Generative AI is reshaping itself at an unprecedented pace, with new patterns emerging constantly, so the brands that thrive will be those that proactively track their position and adapt in real time to stay ahead.”
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