Technology, Subscriptions A Priority to Publishers in 2023 (report) Publishing 4 MIN READ More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism, Media, and Technology Trends... PopularNewPopular How to Start a Magazine in 2022Publishing20 MIN READ Your Guide to the Best Magazine Software for PublishersPublishing13 MIN READ The Top 5 Best CRMs For Magazine PublishersPublishing7 MIN READ New What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers Publishing 4 MIN READ Small Businesses Buying More Digital in 2023 Publishing 7 MIN READ Out of Context: How Content Shapes Reader Interaction With Ads Publishing 6 MIN READ Subscribe By submitting this form, you acknowledge that we may use your personal information for marketing communications. *By providing your email address, you may hear from us occasionally about special news updates and exclusive event invites. Your personal information will not be shared with any third parties and you can opt out anytime. Publishing 3 MIN READ Advertising Spend to Increase As Technology Takes Spotlight wo recently released reports are not only putting an optimistic look at advertising spend in the coming year.. Publishing 3 MIN READ More Americans Are Seeing (and Clicking) Relevant Ads Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat.. Publishing 3 MIN READ Bird Migration: Will Post Prove To Be The Best Twitter Alternative? Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more... Publishing 3 MIN READ More Publishers Saw Increase in Digital Subscriptions in 2022 A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines... Publishing 2 MIN READ Meta Facing Fines, Reality Check Over Ad Practices After years of complaints against them and months of speculation about what it could mean for their advertising model... Publishing 3 MIN READ Meta’s Future Ad Revenue Driven By Instagram Growth We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already. Publishing 3 MIN READ Are you undercharging for your digital publication? New research reveals telling subscription data New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time.. Publishing 3 MIN READ A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S. Publishing 4 MIN READ Next Year and Beyond: The State of The Ad Economy The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant... Publishing 4 MIN READ Facing A Cookie less Future, Marketers Trust Performance-Driven Paid Media There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog... Publishing 4 MIN READ News Travels Fast: More Than Three-quarters Of U.s. Publishers Are Using Tiktok We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing. Publishing 4 MIN READ Advertising Consent: The Legal Decision That May Change Facebook Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers... Publishing 5 MIN READ Media Bargaining Bill Dropped Following Facebook Threat Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure... Publishing 7 MIN READ Has Google Found The Ideal Paywall Alternative? A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched... Publishing 4 MIN READ Magazine Audiences & Site Advertisers Increased Last Year (report) The latest installment of the 2022 Magazine Media Factbook was recently released... Publishing 4 MIN READ What Subscription Fatigue?! New Report Shows Subscription Increase For Newspapers New data from the Medill Subscription Engagement Index out of Northwestern University appears to defy what many had accepted... Publishing 7 MIN READ Small Businesses Buying More Digital in 2023 The recent rise in business applications is one indicator that businesses and their spending are only going to grow. Publishing 6 MIN READ Out of Context: How Content Shapes Reader Interaction With Ads Relevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry. Publishing 3 MIN READ Digital Ad Spending To Continue Its Growth Despite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond. Publishing 4 MIN READ Media Matters: Execs and In-House Counsel Reveal Who They Trust Most A new report reveals where decision-makers are getting informed ... as well as their preferred types of content. Publishing 3 MIN READ The Challenges of First-Party Data Capture and Strategy A new report has revealed the indifference some marketers have about our cookieless future. Publishing 5 MIN READ X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers What Elon Musk does with Twitter in the near future could speak toward his long-term vision for X, the "everything app" that publishers need to keep an eye on. Publishing 3 MIN READ The Bright Future of Programmatic Advertising New projections have programmatic ad spending increasing far faster than many could have expected. Publishing 4 MIN READ The Time is Now: TikTok’s Increasing Prominence in News, Search, and More Once it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users. Publishing 3 MIN READ Your Data or Your Dollars: Putting a Price on User Data and Consent Researchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future. Publishing 3 MIN READ New Business A Boon for Ad Economy And Publishers New data about the growth of "new business" should have publishers prepared for new business of their own. Publishing 2 MIN READ Google Announces First-Party Solution For Publishers With PAIR, publishers and advertisers would connect in clean rooms using only first-party data. Publishing 3 MIN READ Reevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy Changes We knew open rates would change with Apple's Mail Privacy Protection. Now that we know exactly how much, what can we do? Publishing 3 MIN READ World Press Trends Report (Preview): Data-Centric Optimism A sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes. Publishing 3 MIN READ Changing Face of Search: What Google’s Updates Mean For The Future of Search Advertising Google Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers? PUBLISHING 7 MIN READ The Top 5 Best CRMs For Magazine Publishers The platforms and considerations you should make when choosing a magazine publishing CRM. PUBLISHING 6 MIN READ Let's Get Digital! Why Now is the Best Time To Embrace the Shift In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately. PUBLISHING 8 MIN READ The Highs and Lows of Publishing CRM, and How To Embrace The Complications The solutions to overcoming the highs, lows, and complications of starting out with a publishing CRM. PUBLISHING 8 MIN READ So Happy Together: The Must-Have Integrations Your CRM Needs Before diving into a database, here are the essential CRM integrations that you must have. PUBLISHING 8 MIN READ How Publishers Can Take Full Advantage of Their CRM A media CRM can help publishing teams in ways far beyond ad sales. PUBLISHING 10 MIN READ Programmatic Advertising 101: A Beginner's Guide For Advertising Sales Reps It’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising. PUBLISHING 5 MIN READ The Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part II It’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities. Publishing 13 MIN READ How Publishers Publish: The Best Magazine Software in the Industry From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide has the best magazine software tools in the publishing industry. Publishing 14 MIN READ The Challenges of Transitioning Your Team to Digital The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team. Publishing 4 MIN READ A SALES REP’S BEST FRIEND: WHY INTEGRATED MARKETING TOOLS ARE CRUCIAL Why Competing with Google and Facebook Will Force You to Act Like Them. Publishing 10 MIN READ Conquering All Media: The Best Ad Sales Software In Every Industry Discover the ad sales software that's perfect for the industry you work in. Publishing 4 MIN READ The CRM Shopping Checklist: 8 Key Qualities To Seek in a Publishing CRM The must-have features all publishing CRMs and magazine production software should have. Publishing 10 MIN READ The 5 Myths of Digital Flatplanning, and How To Overcome Resistance Once you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone. Sales 6 MIN READ The Great Recruitment: How To Hire Great Ad Sales Reps in 2022 With 2022 promising so much advertising growth, it's more important than ever to know what to look for in an ad sales rep. Here are four insights to help your search. Publishing 5 MIN READ Press Play: Why Publishers Need a Video Content Strategy in 2022 This blog post will explain the increasing shift to video content in publishing and explore some examples of publications that have proven to be experts at connecting with audiences through video. Publishing 16 MIN READ Cover to Cover: How to Start a Magazine in 2022 Magazines have prevailed with annual global revenue of approximately $67.56 billion in 2020. We’re outlining the basic steps of how to start a magazine in 2022. Publishing 5 MIN READ Talk of the Town: How to Use Events As a Supplemental Revenue Source Events may be costly, but they can reap huge benefits for both your magazine and your advertisers. Publishing 8 MIN READ Mic Drop: How To Find Success With Your Own Magazine Podcast How magazines can profit from podcasts ... even with fewer downloads than the industry standard. Publishing 4 MIN READ 6 Ways to Capitalize on a Challenging Publishing Environment Here's how you can improve your media business amid the challenges of a recession. Marketing 9 MIN READ 8 Marketing Skills Every Publisher Can Perfect to Beat Facebook and Google If you can't beat Google and Facebook, why not join them? Publishing 12 MIN READ What's Your Mix of Six? Alternative Revenue Streams in Digital Publishing Online publishers looking for additional revenue streams should look to these monetization options. Sales 5 MIN READ 6 Ways to Perfect Your Territory and Account Management Strategy In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately. Publishing 5 MIN READ The Ad Sales Genius Data Import Tool Looking for a media CRM that can help your entire business? The transition couldn't be easier! Publishing 4 MIN READ Here Are 8 Key Qualities To Seek In A Publishing CRM Here are the key qualities to seek in a publishing CRM. Publishing 7 MIN READ What Do Apple’s Latest Privacy Measures Mean For Publishers? Try not to get hungry with all this talk about apples and cookies. With its latest operating system updates, Apple is moving forward in its crusade against third-party cookies. 8 MIN READ These 5 Publications Are Doing Instagram Right Talk about #goals
