The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies Publishing 6 MIN READ Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year. PopularNewPopular How to Start a Magazine in 2023Publishing20 MIN READ Your Guide to the Best Magazine Software for PublishersPublishing13 MIN READ The Top 5 Best CRMs For Magazine PublishersPublishing7 MIN READ New What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers Publishing 4 MIN READ Small Businesses Buying More Digital in 2023 Publishing 7 MIN READ Out of Context: How Content Shapes Reader Interaction With Ads Publishing 6 MIN READ Subscribe By submitting this form, you acknowledge that we may use your personal information for marketing communications. Δ Publishing 6 MIN READ How Publishers Can Take Full Advantage of Their CRM A media CRM can help publishing teams in ways far beyond ad sales Publishing 6 MIN READ Small Price To Pay: Will Twitter’s Micropayments-Plan Help Publishers? Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around? Publishing 6 MIN READ 6 Ways to Perfect Your Territory and Account Management Strategy In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately. Publishing 6 MIN READ The Great Recruitment: How To Hire Great Ad Sales Reps in 2023 With 2023 promising so much advertising growth, it's more important than ever to know what to look for in an ad sales rep. Here are four insights to help your search. Publishing 3 MIN READ Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth A new survey is highlighting just how important programmatic advertising is to publishers and their bottom lines. Publishing 6 MIN READ From Nest To Notes: Will Substack Notes Inspire Twitter Users To Fly The Coop? As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based platform. Publishing 3 MIN READ Before the (Third) Party’s Over: Most Marketers Still Relying On Third-Party Cookies A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies. Publishing 4 MIN READ Conquering All Media: The Best Ad Sales Software In Every Industry Discover the ad sales software that's perfect for the industry you work in. Publishing 4 MIN READ New Report: “Causes For Optimism” in 2022-23 World Press Trends Outlook Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification Publishing 4 MIN READ California Bill Would Require Facebook, Google To Pay “Journalism Usage Fee” If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content. Publishing 3 MIN READ Fountain of Youth: Majority of Young Americans Paying For Their News (Report) According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity Publishing 5 MIN READ News Feed: Following the Money in Meta’s Journalism Investments A new report is breaking down what happened with Meta's promise of a $300 million investment in local news. Publishing 5 MIN READ Publishing in the AI Era: Where Is AI-Generated Content Preferred? New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms and marketing departments. Publishing 6 MIN READ ChatGPT vs. Google — Searching for the Best As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter. Publishing 7 MIN READ Can Customer Enlightenment Save Digital Marketing As We Know It? A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between the individual user and a company. Publishing 3 MIN READ Programmatic Guaranteed Buys Helping Otherwise Slow 2023 Start (Report) Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals that can “make up for the shortfalls.” Publishing 5 MIN READ Predicting The News: Artifact Using AI To Make Feeds More Relevant To Readers Artifact may be the news aggregator we’ve all been waiting for. Publishing 3 MIN READ Advertising Spend to Increase As Technology Takes Spotlight wo recently released reports are not only putting an optimistic look at advertising spend in the coming year.. Publishing 3 MIN READ More Americans Are Seeing (and Clicking) Relevant Ads Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat.. Publishing 4 MIN READ Technology, Subscriptions A Priority to Publishers in 2023 (report) More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism.. Publishing 3 MIN READ Bird Migration: Will Post Prove To Be The Best Twitter Alternative? Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more... Publishing 3 MIN READ More Publishers Saw Increase in Digital Subscriptions in 2022 A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines... Publishing 2 MIN READ Meta Facing Fines, Reality Check Over Ad Practices After years of complaints against them and months of speculation about what it could mean for their advertising model... Publishing 3 MIN READ Meta’s Future Ad Revenue Driven By Instagram Growth We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already. Publishing 3 MIN READ Are you undercharging for your digital publication? New research reveals telling subscription data New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time.. Publishing 3 MIN READ A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S. Publishing 4 MIN READ Next Year and Beyond: The State of The Ad Economy The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant... Publishing 4 MIN READ Facing A Cookie less Future, Marketers Trust Performance-Driven Paid Media There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog... Publishing 4 MIN READ News Travels Fast: More Than Three-quarters Of U.s. Publishers Are Using Tiktok We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing. Publishing 4 MIN READ Advertising Consent: The Legal Decision That May Change Facebook Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers... Publishing 5 MIN READ Media Bargaining Bill Dropped Following Facebook Threat Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure... Publishing 7 MIN READ Has Google Found The Ideal Paywall Alternative? A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched... Publishing 4 MIN READ Magazine Audiences & Site Advertisers Increased Last Year (report) The latest installment of the 2022 Magazine Media Factbook was recently released... Publishing4 MIN READWhat Subscription Fatigue?! New Report Shows Subscription Increase for NewspapersDespite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions. Publishing7 MIN READSmall Businesses Buying More Digital in 2023The recent rise in business applications is one indicator that businesses and their spending are only going to grow. Publishing6 MIN READOut of Context: How Content Shapes Reader Interaction With AdsRelevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry. Publishing3 MIN READDigital Ad Spending To Continue Its GrowthDespite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond. Publishing4 MIN READMedia Matters: Execs and In-House Counsel Reveal Who They Trust MostA new report reveals where decision-makers are getting informed ... as well as their preferred types of content. Publishing3 MIN READThe Challenges of First-Party Data Capture and StrategyA new report has revealed the indifference some marketers have about our cookieless future. Publishing5 MIN READX Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect PublishersWhat Elon Musk does with Twitter in the near future could speak toward his long-term vision for X, the "everything app" that publishers need to keep an eye on. Publishing3 MIN READThe Bright Future of Programmatic AdvertisingNew projections have programmatic ad spending increasing far faster than many could have expected. Publishing4 MIN READThe Time is Now: TikTok’s Increasing Prominence in News, Search, and MoreOnce it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users. Publishing3 MIN READYour Data or Your Dollars: Putting a Price on User Data and ConsentResearchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future. Publishing3 MIN READNew Business A Boon for Ad Economy And PublishersNew data about the growth of "new business" should have publishers prepared for new business of their own. Publishing2 MIN READGoogle Announces First-Party Solution For PublishersWith PAIR, publishers and advertisers would connect in clean rooms using only first-party data. Publishing3 MIN READReevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy ChangesWe knew open rates would change with Apple's Mail Privacy Protection. Now that we know exactly how much, what can we do? Publishing3 MIN READWorld Press Trends Report (Preview): Data-Centric OptimismA sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes. Publishing3 MIN READChanging Face of Search: What Google’s Updates Mean For The Future of Search AdvertisingGoogle Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers? Publishing14 MIN READThe Challenges of Transitioning Your Team to DigitalThe transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team. Production10 MIN READThe 5 Myths of Digital Flatplanning, and How To Overcome ResistanceOnce you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIIt’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIt’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising. Publishing9 MIN READNo More Cookies: How You'll Be Able To Survive Without These Dying Tracking ToolsAll hope is not lost if your current tracking techniques go by the wayside. Publishing8 MIN READThe Highs And Lows Of Publishing CRM, And How To Embrace The Complications Here is the solution to measure and overcome highs, lows and complications of publishing CRM. Publishing8 MIN READSo Happy Together: The Must-Have Integrations Your CRM Needs Here are the must-have CRM integrations that you need. Publishing4 MIN READ6 Ways to Capitalize on a Challenging Publishing Environment Here's how you can improve your media business amid the challenges of a recession.
